I've blogged before about eyebrow-raising items on sale in the NHM shop. I know and appreciate that the retail department is entirely separate from the science departments. However, this is no excuse for what I saw on sale on Friday night:

There, in between decent scientific guides to gemstones, minerals and fossils (note the British Mesozoic Fossils and British Cenozoic Fossils books on the right hand side), is The Crystal Bible. Now, it could just be a term to indicate that it is a detailed reference guide, right?

Wrong. "500 crystals to heal your body, mind and spirit."

Among the amazing things this book claims is that crystals will help "find love" and "reduce workplace bullying". The author also claims to be a "psychic researcher" and "paranormal expert".
To add insult to injury, the book isn't just tucked away in a dark area of the museum shop - it's also displayed prominently on the counter next to the minerals:

By offering this book for sale, particularly alongside genuine science books, the Museum is giving credence to this pseudoscientific bullshit. The public trust the NHM to give them accurate, interesting scientific information, and I don't believe this should stop the moment we enter the bright lights of the retail environment.
Retail and science may not mix at the NHM, but they bloody well ought to, for this very reason. Museums join teachers in having a duty to educate and inform. Crystal "healing" suggests that silicates can cure physical illnesses through some supposed mystical energy. This isn't just harmless rubbish - where pseudoscience claims to cure disease (apparently it will "help to relieve a headache"), there is a real risk that people will use these bogus therapies over genuine medical attention. While in mild cases this may simply be a case of a tax on human stupidity, the potential for harm is evident.
The stocking of this book in the shop of the most prominent museum in the country is up there with my biology lecturer colleagues who think evolution is fictional, the head of physics who says the Earth is only 6,000 years old, and the chemistry lecturer who follows homeopathy. It is incongruous, an abuse of trust, and just a whole big barrel full of wrong.

There, in between decent scientific guides to gemstones, minerals and fossils (note the British Mesozoic Fossils and British Cenozoic Fossils books on the right hand side), is The Crystal Bible. Now, it could just be a term to indicate that it is a detailed reference guide, right?

Wrong. "500 crystals to heal your body, mind and spirit."

Among the amazing things this book claims is that crystals will help "find love" and "reduce workplace bullying". The author also claims to be a "psychic researcher" and "paranormal expert".
To add insult to injury, the book isn't just tucked away in a dark area of the museum shop - it's also displayed prominently on the counter next to the minerals:

By offering this book for sale, particularly alongside genuine science books, the Museum is giving credence to this pseudoscientific bullshit. The public trust the NHM to give them accurate, interesting scientific information, and I don't believe this should stop the moment we enter the bright lights of the retail environment.
Retail and science may not mix at the NHM, but they bloody well ought to, for this very reason. Museums join teachers in having a duty to educate and inform. Crystal "healing" suggests that silicates can cure physical illnesses through some supposed mystical energy. This isn't just harmless rubbish - where pseudoscience claims to cure disease (apparently it will "help to relieve a headache"), there is a real risk that people will use these bogus therapies over genuine medical attention. While in mild cases this may simply be a case of a tax on human stupidity, the potential for harm is evident.
The stocking of this book in the shop of the most prominent museum in the country is up there with my biology lecturer colleagues who think evolution is fictional, the head of physics who says the Earth is only 6,000 years old, and the chemistry lecturer who follows homeopathy. It is incongruous, an abuse of trust, and just a whole big barrel full of wrong.






