Sunday, 8 January 2012

Change The Algorithm

I'm in recovery from the brilliant ASE conference in Liverpool, so while I collect my thoughts, consider this, spotted on the Taylors Coffee website.

If you were looking for Hot Lava Java, the coffee that goes up to six, why in the name of Flying Spaghetti Monster would you be remotely interested in decaffeinated coffee??

Time to rethink the advertising, or at least the algorithm used to suggest other products.

1 comment:

  1. This seems to me to be easy. I like coffee, and sometimes Hot Lava Java hits the spot; but my dear old Aunt Harriet comes round from time to time and she can't process it like she used to, so she'll have a cup of unleaded to be sociable. It's not, as they say, about me.


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